Nokia has created a Lumia Roadshow Bus as part an on-going campaign to promote the business credentials of its Windows Phone 8 Lumia handsets. The eye-catching bus, which will be on tour through out the UK for the rest of the year, provides a demo show room and training centre on wheels.
The aim of the show is not to convert consumers but rather businesses, with the slogan “Do business anywhere”, which does kind of suite the bus theme.
Inside the bus has an extensive and rather spacious demo area below and on the second floor a coffee and meeting room for training and meetings.
Travelling with the bus is a dedicated team of training and demo specialists, who are to explain the technology (wireless charing, 4G) and demonstrate a selection of apps and services (Drive, City Lens, Office, and so on).
The bus was commissioned for Nokia by JWT from The Bus Business, a company that specialises in customising and fitting out buses.