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Following the success of “The Wedding” ad directed by Roman Coppola, Microsoft released a new ad called “The Recital” last month directed by the same Roman Coppola. Just like “The Wedding”, “The Recital” became an instant hit and has already logged more than 7.9 million views on YouTube to become the most watched Windows Phone ad on YouTube. Today, the posted the behind the scenes video of the ad which you can watch above.

And what’s not to like? “The Recital” is poignant, funny, and features cute kids dressed up as vegetables. Oh, and it also stars one crazy cool piece of technology: the Nokia Lumia 1020 with its 41-megapixel camera and Windows Phone 8.
Now, in what’s fast becoming a Windows Phone tradition, we’re releasing a new companion behind-the-scenes video showing how The Recital was made. After watching it, two things are clear: Roman Coppola certainly had no shortage of winning zingers to chose from. And, man, are those kids super cute or what? (Yes, Virginia, there is a megapixel.)
I think Microsoft should produce more such ads. What do you think?

via: Windows Team Blog

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