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Microsoft and China Unicom have announced a partnership to boost Windows Phone in the country. China Unicom and Microsoft officials said the new Windows Phone alliance will “lead to the development of more innovative devices and attract more partners”.

Kevin Turner chief operating officer of Microsoft said the following in Beijing on Thursday:

“China is the No 1 market worldwide in terms of PC, tablet, mobile and Internet users. “It is a very exciting place.”

“We believe there is a great opportunity across the country to provide new business models to partners, new technologies to developers and best services to customers,”

Seven cell phone manufacturers, including Nokia Corp, HTC Corp and Samsung Group, and the chipset makers Qualcomm Inc and Intel Corp, will be among the first members of the alliance.

Ji Chendong, telecom analyst at KPMG China, said he is confident the alliance will give sales of Windows Phone devices a boost next year.

Ray Yam, president of HTC China, said it would take less time for Windows Phone devices to realize explosive growth than Android smartphones.

“Circumstances have changed,” Yam said.

“The well-developed network infrastructure and higher smartphone penetration rate in China have both laid a good foundation for Windows Phone handsets.”

Source: China Daily

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